Senior Product Designer with a background in Computer Science and in love with music, games and travel. Currently at South Pole in Berlin, Germany.


I'm Gabriela, an experienced Senior Product (UX) Designer working at Zalando in Berlin, Germany.

I have 15+ years of experience in Tech, starting as a Web Designer and Developer, then specialising as a User Experience Designer since 2015.

I am a curious person, always interested in learning new things and solving challenges.

My skills include Interaction Design, Prototyping, User Research, Usability Testing, Journey Mapping and facilitating Design Sprints and Workshops. My work is data-informed, combining empathy with quantitative and qualitative data to validate design decisions.

Having a technical background in Computer Science helps me understand technical constraints (and challenge them when needed).

I really believe design is a team sport: it's best with the collaboration of various roles bringing in their skills and expertise.

I’m an advocate for inclusion and diversity in Tech, having previously co-organised Ladies that UX Amsterdam and volunteered at Ladies that UX London.

In my spare time, I enjoy travelling, music (playing, listening and attending concerts) and playing video games.

DJing at a vinyl rock bar in Amsterdam